Post by account_disabled on Mar 2, 2024 6:04:53 GMT -5
Ensuring the company has a solid online presence is essential today. According to data, at least 4 billion people circulate on the internet: a significant user base who could come into contact with the company blog. In the article we see what the benefits of this tool are and why it is fundamental in the B2B market. Read on to learn more! The new role of the corporate blog in B2B Today the question is very simple: if a company cannot be found online it is as if it does not exist . This can make us reflect on how important it is, especially in B2B, for a company to have a consolidated online presence that also includes a company blog . This tool can be used: to promote products and services to establish a relationship of trust with potential customers, establishing the company as a reliable source in a specific area We can identify several benefits of business blogging.
we will delve into them further below. Download the ebook 1. Helps drive traffic to your business website Many companies, to increase traffic to their site, usually use tools such as sending emails to a series of contacts purchased from third parties or paid sponsored adverts. However, both of these solutions are not optimal : they do not take long-term results into account and are very expensive in economic terms. Using a blog can therefore be an important resource for attracting traffic to the B2B site Australia WhatsApp Number Data every time a new article is created, assuming correct SEO optimization, a new indexing possibility is also created and Google is provided with a clear signal on the site activity, a very important element for defining ranking . In this way, if one or more articles are positioned in the top positions on the first page of Google , the company will be perceived as a reliable source by potential customers and more chances of conversion will arise . 2. Create a database of reusable content on social media Every new piece of content published.
on the blog platform is a possible new post on social media. In the case of b2b in particular Linkedin or Twitter. This allows the social media manager not only to not always have to create new content - and consequently to have more time to concentrate on other activities or develop specific posts in more depth - but also to disseminate and make the company blog known through channels. social media, always keeping the company presence active on the platforms. 3. Contributes to the conversion of contacts into leads Once all the ways to bring traffic to the company website have been optimized, it is time to focus on an efficient lead generation campaign . As regards specifically the company blog, this objective is achieved thanks to the inclusion of specific Call To Actions in the articles which allow access to content such as ebooks. success stories, trial periods… Book a demo To better understand how the blog can contribute to lead generation, here are the steps that an ideal visitor takes when contacting an article: lands on the company website sees calls to action dedicated to a specific offer click on a CTA and are redirected to the dedicated.
we will delve into them further below. Download the ebook 1. Helps drive traffic to your business website Many companies, to increase traffic to their site, usually use tools such as sending emails to a series of contacts purchased from third parties or paid sponsored adverts. However, both of these solutions are not optimal : they do not take long-term results into account and are very expensive in economic terms. Using a blog can therefore be an important resource for attracting traffic to the B2B site Australia WhatsApp Number Data every time a new article is created, assuming correct SEO optimization, a new indexing possibility is also created and Google is provided with a clear signal on the site activity, a very important element for defining ranking . In this way, if one or more articles are positioned in the top positions on the first page of Google , the company will be perceived as a reliable source by potential customers and more chances of conversion will arise . 2. Create a database of reusable content on social media Every new piece of content published.
on the blog platform is a possible new post on social media. In the case of b2b in particular Linkedin or Twitter. This allows the social media manager not only to not always have to create new content - and consequently to have more time to concentrate on other activities or develop specific posts in more depth - but also to disseminate and make the company blog known through channels. social media, always keeping the company presence active on the platforms. 3. Contributes to the conversion of contacts into leads Once all the ways to bring traffic to the company website have been optimized, it is time to focus on an efficient lead generation campaign . As regards specifically the company blog, this objective is achieved thanks to the inclusion of specific Call To Actions in the articles which allow access to content such as ebooks. success stories, trial periods… Book a demo To better understand how the blog can contribute to lead generation, here are the steps that an ideal visitor takes when contacting an article: lands on the company website sees calls to action dedicated to a specific offer click on a CTA and are redirected to the dedicated.